Dr. Edda Humprecht

comparative research on digital political communication

About

I am a Professor of Communication Research at the University of Jena in Germany, and I am the head of a research group focused on Digitalization and the Public Sphere. Before my current position, I worked as an Associate Professor at the Norwegian University of Science and Technology (NTNU) in Trondheim and as a Senior Research and Teaching Associate at the University of Zurich (UZH) in Switzerland, where I also earned my PhD.

My research investigates the impact of digital political communication within various national contexts, focusing on the interplay between opportunity structures and media interactions. I analyze a diverse array of online communications—including posts, news, and YouTube videos—to uncover patterns of media consumption and the propagation of manipulative communications like disinformation, conspiracy narratives, and hate speech. A significant aspect of my work involves exploring how different populations resist such manipulations. My research contributes to understanding the complex dynamics of media consumption and public awareness in various countries.

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I have been recognized for my research with several awards, and I serve on the editorial boards of Digital Journalism and Human Communication Research

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